In this article of what makes a woman inspirational, we’ve done some digging of one of South Africa’s most inspiring women – Elma Smit. Best known for her work as SuperSport television presenter, the charismatic South African has now broadened her horizons as she is living and working in the UK.
In this article we look at:
- what makes a woman inspirational
- her views on becoming an influencer
- some of the adversity she’s faced in the past that led her to where she is today
Not Just a Pretty Face
Elma obtained a degree in law from Stellenbosch University as well as a post graduate degree in Journalism from the University of Witwatersrand.
She attended an Afrikaans high school in Paarl, she told Rugby Journal weekly, “My first language is Afrikaans, I couldn’t speak English until I was nineteen. So, I hosted my radio show in Afrikaans, got my entire degree in Afrikaans.”
This is just a testament that no matter what obstacles you may face, where there’s a will there’s a way. And in Elma’s case, there was a way. She never once backed down from any obstacle but rather tackled them head-on. This led her on her road to success.
Woman of Many Talents
In September 2021 Smit signed with British based media production company Whisper. She had previously done freelance work for them on South African based projects.
Commercial Director Geoff Riding had the following to say, “I’m really pleased to be welcoming Elma to the UK and I’m thrilled she is now a permanent member of the Whisper Team. We’ve loved working with Elma this summer and she’s produced stand out content, giving fans an immersive behind-the-scenes look into life with the current Rugby Union World Champions on the recent Lions’ Tour.”
Smit works as both a presenter and producer along side her growing team who now has presence in Europe, Australasia and South Africa. Smit is the first Afrikaans born female to land a high-profile job in this field abroad.
On Facing Adversity
Before the 2011 Rugby World Cup, Supersport (local sports broadcaster) had never before had a female anchor and they launched a talent search competition called Lady Rugga. At the auditions Smit had to pretend a swarm of bees had attacked the rugby field and she had to report on what she saw.
Smit had the following to say after winning the competition:
“I went on to win but then there was this big media storm because a lot of people were saying it was ridiculous, and, ‘why can’t they just hire a woman that is good at this?’’
However, 2019 was a turning point for Smit when she became the face of the Cricket World Cup and the Rugby World Cup.
On Becoming an Influencer
Elma is also a content creator, she has more than 60k followers on twitter and 90k followers on Instagram. She also runs her own website (which is currently down). In 2020 she published her first book called Become an Influencer.
In and interview with a major news broadcasting channel in South Africa Elma mentions that there’s this stigma among South Africans that we’re so much more behind than the rest of the world. And that becoming an influencer in SA requires access to a “secret source”. Surely enough, she cracked the code.
She realized that SA actually had something to share and that the people are quite nimble and change-fit. This is due to our environment and how small our media industry is.
Elma points out that we actually have experience in things most other countries don’t have, like:
- approaching and speaking with a diverse audience and
- being socially conscious
She used the tools she already had in her toolbox, filled gaps with the acquirement of new tools and used them to her advantage. Some of the realizations she had on becoming an influencer includes:
- You don’t have to be a 17-year old TikTok star
- There’s really no aesthetic requirement(s)
- And there’s no need to constantly be posing in provocative wear to gain traction
This is what makes a woman a real influencer. To see the whole interview:
Hard Work, Dedication
What Elma has accomplished in her career thus far is a testament to her work ethic, passion for what she does and perseverance. Her positive attitude shines through her television work and the different platforms she writes and produces on.
She dipped her toes in a variety of lifestyle topics including live music, news, entertainment and commercial radio. In her short career she has worked as a live music show host, radio presenter / producer, MC, sports journalist, and sports anchor on television.
This is what makes a woman an inspiration. She is a multi-faceted, talented individual who stops at nothing to reach her goals. Smit is dedicated, resilient and brave. Her dedication to have a positive influence on others shines through the work that she does.
This article was written by Francois Engelbrecht and edited by Elke Gildenhuys before being published.
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